Private Placement: A private placement is a capital raising event that involves the sale of securities to a relatively small number of select investors. Investors involved in private placements.. The placing price. The placing price will usually be at a discount to the prevailing price. This is because investors in the placing will want cheaper shares. Rarely is a placing done at a premium because then the investors could just buy in the market for cheaper. A good placing is done at a relatively modest discount.
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A private placement refers to the sale of securities to specific investors rather than to the open market. In other words, a company will sell shares or bonds to pre-defined investors to raise capital for a specific purpose. For companies, a private placement is an alternative method for raising capital instead of having to sell shares to the.. A placing is an alternative way of raising secondary capital. Placings are usually used for smaller fund raisings as they are simpler and cheaper with less administration required than for a rights issue. No prospectus is required if less than 10% of the total equity value is raised and a restricted prospectus for larger amounts.
