"An Olympic-sized dream is not possible without the steadfast support of loved ones or the nutritious food that powers countless hours of training," said Sandra Sanderson, SVP, marketing, Sobeys Inc. "Feed The Dream and this new spot, Firsts celebrates that emotional and powerful connection between family, food and sport—three things.. Today, Empire Company Limited ("Empire" or the "Company") (TSX:EMP.A), the first-ever Official Grocer of Team Canada proudly launches the "Feed the Dream" movement. Recognizing the tremendous support Canadian athletes need to compete on the world stage, Empire has embraced this opportunity to support, celebrate, nourish and stand behind Team Canada.
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It takes you to #FeedTheDream. Together, let's cheer on our Team Canada athletes as they compete at the 2022 Beijing Winter Games.. Sobeys Inc. Feed The Dream (CNW Group/Sobeys Capital Incorporated) Empire Company Limited —the parent company of Sobeys, IGA, Safeway, Farm Boy, Foodland, FreshCo, Thrifty Foods, Longo's and Rachelle Béry—introduced a marketing campaign this week, less than three months ahead of the Tokyo Summer Games, Empire's first Olympics as official grocer of the Canadian Olympic Committee.
