Pricing Strategies: Competitor Pricing. Level: A-Level, IB. Last updated 4 Sept 2022. Share : Competitor pricing is where a business bases its selling prices on the prices of its direct competitors rather than, for example, its own costs. For example it might try to "price match", or aim to offer lower prices than a competitor. Competitor.. Pricing Strategies. Predatory Pricing. Limit pricing. Cost-plus Pricing. This note provides an overview of different business price strategies. Remember that many pricing strategies are open to businesses in markets where they have some pricing power. Keep in mind too that their strategies will depend on the actions of other firms (game theory.

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Pricing Strategies Edexcel A Level Business Studies. Term. 1 / 7. Cost Plus Pricing. Click the card to flip 👆. Definition. 1 / 7. A strategy worked out from the firms unit costs , usually as a set % of unit costs. It is strategically calculated so the business will generate enough sales revenue.. Learn and revise about pricing strategies used in business with BBC Bitesize Higher Business Management.. Early Level; 1st Level; 2nd Level; 3rd Level; 4th Level; National 4; National 5; Higher;