e.l.f. Cosmetics was founded by Joseph Shamah and Scott Vincent Borba in 2004. The brand was born out of a desire to create affordable, high-quality makeup. Some of their bestselling products include the 16 HR Camo Concealer, the Holy Hydration! Face Cream and the Holy Hydration! Makeup Melting Cleansing Balm.. Scott-Vincent Borba (born June 23, 1973) is an American celebrity esthetician,. Cosmetics with Joseph Shamah. He worked with scientists, dermatologists and nutritionists to develop a line of skin care products which combined topical and edible ingredients. He began to market these later that year,.
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Founded by Joseph Shamah and Scott Vincent Borba in 2004, the company sells products mostly at the $1, $3, and $6 price points. Items include bath and skin-care products, mineral-based makeup.. The company has been around since 2004, originally founded by NYU business student Joseph Shamah, his father Alan and beauty entrepreneur Scott Vincent Borba. They identified white space in the.
