GA4 Event Parameters: A Practical Guide. Updated: 1/23/24 Parameters are the additional pieces of data that add more context to Google Analytics events. And GA4 event parameters are one of the most confusing and least intuitive parts about the new Google Analytics. GA4 event parameters function quite differently from event parameters in.. With Google Analytics 4, you can track events and send event parameters with them. But what event parameters, really? How to properly send them and see them.
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UTM Tracking Parameters For Google Analytics [Dummies’ Guide]
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Description. search_term. string. No. Clothing. The term used for the search. Note: The view_search_results event sends the unique_search_term parameter with a value of 1 if the search term is unique in the current session. If the search term has already been submitted in the current session, the parameter value is 0.. An event parameter is an additional piece of data about a user interaction on a website and/or app, offering valuable context and details about the interaction. Note: To understand the event. see Google Analytics event parameters. By using the data from an event parameter, you can dissect user behavior with a high level of granularity. For.
